Original Article: NAM Watch Co. - Mahameru Watch
NAM Watch Co. – Story
NAM Watch Co. is a watch company based in Jakarta, Indonesia. We initially launched our watches in 2015 after a successful Kickstarter campaign. Our previous models, The Krakatoa and Toba, were positively greeted by both Indonesian and international watch enthusiast and was sold hundreds of unit in 2015. The positive reception and investors interest they received puts in rarefied air, making it one of a few fully funded Indonesian fashion start-up project. All this tailwind has inspired us to create better products through our new project: The Mahameru.
The new model takes its name from Mount Mahameru, or “Great Mountain”, an active stratovolcano and the highest mountain in Indonesia’s most populated island, Java. The design pays homage to the classic dress watches from the 1950s such as the 1954 Omega Seamaster, 1959 Rolex Tudor, and 1954 Ulysse Nardin. The design revisits not only the elements but also the spirit of 1950s classic watchmaking, an era where craftsmanship and quality comes first, and beauty naturally comes out through utility rather than mere fashion accents.
Through the Mahameru, we aims to invite those that have directly experienced 1950s watches to relive the era and create a new story of their own. We believe that a watch’s value isn’t measured in currency, but rather the story it brings and moments its wearers associate with – there is no real value in hefty price tags for poor specifications and played out designs. To achieve this, NAM offers its watches at the price that won’t put a hole in your pocket to invite more people to join and write the story together.
What makes this watch so interesting is that it has some details and qualities you usually won’t find at this price point. Starting at 149$ on Kickstarter, it’s very tempting to own one of this watch with the details we offered. With an elegant round case in steel, NAM offers the Mahameru in a polished steel case and rose gold colors. The case is 39mm wide, 11.8mm thick, 47mm lug to lug and 18mm lug width. These combinations make the Mahameru a very comfortable and exceedingly wrist-friendly option for those with smaller or thinner wrists. The Mahameru is water resistant to 100m and has the double AR-coated sapphire crystal. The case is produced in stainless steel and has a see-through case back.
The dial is also an interesting and attractive part here. They offered 5 dials and case combinations from cream white, black and even blue dials. Dial colors vary with the combination of baton-style hour markers and Arabic numeral 12, 3, 6, and 9 o'clock hour markers with applied indices, making for a slightly dressier look. Breaking up the smooth expanses you have the logo up at 12 o'clock and the small seconds dial down at 6 o'clock. One bit of visual interest pops up in this sub dial - the 60 is printed in red to add more visual appeal to the watch. We put the radial guilloche dial pattern on the sub dial to make it more aesthetic. The hour and minute hands are done in a sword style which matches nicely with the hour markers. The Mahameru will feature a black leather band, while the red gold iteration comes on a brown leather strap. We think this new model fits firmly into the "less is more" camp of affordable watches and is tastefully executed.
The dial is also an interesting and attractive part here. They offered 5 dials and case combinations from cream white, black and even blue dials. Dial colors vary with the combination of baton-style hour markers and Arabic numeral 12, 3, 6, and 9 o'clock hour markers with applied indices, making for a slightly dressier look. Breaking up the smooth expanses you have the logo up at 12 o'clock and the small seconds dial down at 6 o'clock. One bit of visual interest pops up in this sub dial - the 60 is printed in red to add more visual appeal to the watch. We put the radial guilloche dial pattern on the sub dial to make it more aesthetic. The hour and minute hands are done in a sword style which matches nicely with the hour markers. The Mahameru will feature a black leather band, while the red gold iteration comes on a brown leather strap. We think this new model fits firmly into the "less is more" camp of affordable watches and is tastefully executed.
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